Media Relations Training
Far too many people get nervous about news media enounters and lose sight of the fact that every time a reporter approaches them, they have an opportunity to strengthen their brand and sharpen their message. Dave Griffiths can help you distill that message by putting you -- individually or as a group -- through a series of realistic media relations training exercises keyed to what you do and your audience. Dave can draw on more than three decades as a reporter, editor and writing trainer to help you understand what makes the press tick and how you can engage in more effective communications. He will help you:
- Learn to connect with the news media via press release writing and outreach events.
- Prepare for interviews in which you establish control, display your speaking skills and state your case unequivocally.
- Understand a reporter's definition of "news" and how you can benefit from it.
- Appreciate the different needs of the print and electronic media.
- Be quotable.
- Learn how to present yourself in front of the camera.
- Deal with overly aggressive and/or sloppy reporters who have little regard for professional behavior.
- Prepare for crisis communications that take account of all your "shareholders" -- employees, stockholders, the community, your competition, your vendors, taxpayers, politicians -- and not just the reporter with the notebook or camera.